Research Interests: Social computing, business analytics, big data, social data mining, social network analysis
I am a Lecturer (Assistant Professor) in the Centre for Decision Research, Leeds University Business School, University of Leeds.
I received the Ph.D degree in Computer Science from University of Warwick and worked as a Research Associate in the Psychometrics Centre, Cambridge Judge Business School at University of Cambridge. Before joining in Leeds, I was a lecturer in University of Bath. I was also a Visiting Researcher in the National Lab of Pattern Recognition (NLPR) at the Chinese Academy of Sciences.
I have been working in Computer Science, Psychology and Business School departments doing interdisciplinary research investigating the relationship between human factors and computational techniques, and how humans interact with new data technologies. Specifically, my work focuses on analysing and predicting behavioural and psychological traits (e.g., personality, interests) of human by psychological experiments, big data analytics, and machine learning modelling, which can be applied to improve business practice in management.