I am a Lecturer (Assistant Professor) in the School of Management at University of Bath. Before this, I worked as a Research Associate in the Psychometrics Centre, Cambridge Judge Business School at University of Cambridge. I received the Ph.D degree in Computer Science from University of Warwick in 2014. I was also a Visiting Researcher in the National Lab of Pattern Recognition (NLPR) at the Chinese Academy of Sciences.
I have been working in Computer Science, Psychology and Business School departments doing interdisciplinary research investigating the relationship between human factors and computational techniques, and how humans interact with new data technologies. My current work focuses on analysing and predicting behavioural and psychological traits (e.g., personality) of human from their social network data (e.g., text, image, activities, etc), which can be applied to improve business practice in marketing and management.