Research Interests: Social computing, business analytics, social data mining
I am an Associate Professor in the Centre for Decision Research, Leeds University Business School, University of Leeds.
I received my Ph.D degree in Computer Science from the University of Warwick and worked as a Research Associate in the Psychometrics Centre, Cambridge Judge Business School at the University of Cambridge. Before joining Leeds, I was a lecturer at the University of Bath. I was also a Visiting Researcher in the National Lab of Pattern Recognition (NLPR) at the Chinese Academy of Sciences.
My research interests lie in the interaction between data science, and business and management to understand human behaviour through psychological experiments, big data analytics, and machine learning modelling. My research develops quantitative models to describe and predict behavioural and psychological traits (e.g., personality) of humans from unstructured data (e.g., text, image), which can be applied to improve management practice in many fields such as marketing and finance. I am particularly interested in applying cross-disciplinary techniques to discover hidden patterns within data and generate insights to guide governments, public sector organisations, and businesses to transform the way they work to make their services more cost-effective and easier to use. I am particularly interested in:
I am accepting PhD students and am interested in supervising topics related to the above areas using big data and machine learning techniques. Students are also welcome to propose their own topics. I also welcome visiting PhD students. Please send me an email with your CV and research statement for further discussion. Scholarship opportunities: University, White Rose
Visiting and Post-doc researchers are welcome to apply for competitive fellowships. For example RS visiting fellowship